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Open Source Conference 2010 in Amsterdam - why use Open Source?

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So I've just come back from the Open Source Conference 2010 in Amsterdam (twitter: #osc2010). The title was “Delivering True Business Value by Leveraging Enterprise Open Source Technology”.
So, how was it? Well of course the title should have been quite a good hint about what to expect. You could rephrase it as "Consider using Open Source - it's cheaper and better". Which is fair enough, but is it worth spending a day on?