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Scrum for Startups - Scaling Scrum? or just a lot of Scrum?

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Yesterday I attended Scrum Day Europe, which had the theme 'Scaling Scrum'.  Perhaps predictably, the only one to consider the case: 'natural growth' was Gunther Verheyen.  Everyone who spoke after him was actually talking about how to impose/implement Scrum when you already have lots of people.

Startups have the luxury that they can think about scaling before having to do it and can make/choose a framework that they can settle- as opposed to get-crammed-into.