The Company to Consumer model under threat teambrunel.com Originally I became interested in agile software development when I started to discover a pattern between great teamwork in yacht racing and teams that produced software. Some of the greatest software teams that I worked with were people working together on open source projects. Thousands of people worked together in self-organizing teams throughout their technology stack, much as if they had belonged to a single organization. Could that model work in more organizations? There was an essential thing missing though - most of these teams were making things that were useful to themselves but not necessarily to a user who would be willing to pay. Motivation was often very idealistic: working on free (as in liberty) software usually entailed working for free (as in beer). Some projects became wildly successful, imagine a world without Linux , Wikipedia or Bitcoin . But do you remember Joomla , Mutuala or Erpal ? It was
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