In November 2020, the new Scrum Guide was released, mentioning for the first time a ‘Product Goal’. This block is designed to help you find your product goal. Attribution to The Liberators , the Scrum Guide and Harvard Business Review . Preparation (online): Make a Mural from this template You need a video conferencing meeting with 'rooms' of up to 4 people Preparation (physical): Super Sticky notes in at least 4 colours Print Elements of Value Pyramid as handout Flip-over sheets Flip-over of empty Elements of Value Flip-over of Wicked Questions Flip-over of Integrated ~ Autonomy Flip-over for Actions/Steps 15% Solutions
The second instalment of why Scrum, why Agile? What to say to a CEO... “What do you want?” “I have an idea that could be valuable to the company.” “You have 60 seconds” “We have a lot of people working on the product, but [enter employee survey here] shows that they are unhappy. They are also very clever, yet [some percentage of projects - usually ½ to ⅔] of our projects are failing - costing us a lot of money and frustration. Moreover [some big competitor] are moving faster than we are. Many of our people don't know who they create value for or why. “This is caused by our big plans and need to control the process. “We could take a small, self-organizing team, with all the necessary skills and permissions, and start releasing customer value early and often. It’s called Scrum - I’ve seen it work at a start-up but it also saved [some competitor] from going under.” “What’s in it for us? Sounds like we would lose control” “Scrum would at least show up
After a day's sailing, we've dropped anchor, cleaned the boat and poured ourselves a drink. “So - what is it you do again?” “I’m a Scrum Master. It’s like the Master of Sail on tall ships.” “What - like the second-in-command?” “No, I don’t have a position in the hierarchy. I just make sure the boat and crew are fit for purpose and help the sailors and staff understand what is going on.” “Why would an organisation need that?” “Many organisations approach products as if it were an industrial process like transport. They load the cargo containers as full as they can get - calling it ‘scope’, then they plan very exactly how to drive from A to B to predict the costs and how long it will take to deliver. “For my clients, their product doesn’t actually match this industrial process very well. I get them to think of it as if they were explorers trying to reach some distant shore. “They should pack very light and get great at teamwork so that they can travel
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